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The humble warriors

Hockey June 17, 2019

Howie Draper and his staff went online to formulate a group identity that would drive Canada’s National Women’s Under-18 Team to gold at the 2019 IIHF U18 Women’s World Championship. Ideally, the team-building notion would connect to Japanese culture, with the northern city of Obihiro hosting the eight-nation competition. They found their answer by uncovering […]

The humble warriors

Hockey June 17, 2019

Howie Draper and his staff went online to formulate a group identity that would drive Canada’s National Women’s Under-18 Team to gold at the 2019 IIHF U18 Women’s World Championship. Ideally, the team-building notion would connect to Japanese culture, with the northern city of Obihiro hosting the eight-nation competition. They found their answer by uncovering […]